Paradoxies of global and individual within the network of discursive mapping

pages: 31-49

Abstract

The paper initially establishes the theoretical framework including the crucial notions of the contemporary philosophical and cultural studies the aim of which is to investigate the Global and Individual phenomena. Following the principal tenets of Paul de Man’s tropological approach, the paper also seeks to critically explore theoretical elaborations constituting their own discursive mappings, whereas, at the same time, the latter are subject to the acute critical theoretical endeavours in the context of constructing hyperdiscursive network and spatial logic of the Global, hence totalizing which is precisely to neutralize the Individual. Consequently, by means of their own metadiscursive “schisms”, Foucault’s visibly-invisible interactive relations of power are established, within which the Individual equally constitutes itself as an operational factor of Jameson’s culture as megastructure on the next level of abstraction - cultural selfproduction. The final segment of the paper seeks to highlight the fact that, in the contemporary epoch, discourse coequally constitutes itself as a manipulative factor in Jameson’s “New World System” and Baudrillard’s “fatal strategies of seduction”. Henceforth, within the contemporary discursive mapping establishing itself as a paraliterature in its own right, there remains the issue as to what extent the metastasis of the Global conditions the metastasis of the Individual, and vice versa. Keywords: Global, Individual, discursive mapping, “schism”, metadiscourse